About me

About Me

Alexander Hafizi is a vibrant, happy-go-lucky individual with a heart as big as his ambitions. Currently, he serves as the Associate Publisher at Prime Publications, Inc., the parent company of Santa Clarita Magazine and SCV élite Magazine. His multifaceted role encompasses overseeing magazine production, coordinating talent for feature profiles, updating websites, selling advertising space, capturing moments at non-profit events, and managing social media strategies for both publications.

In addition to his publishing role, Alexander is the Marketing Director for Bryant-Hafizi Real Estate, which recently partnered with SJ Partners. He has big aspirations: to eventually lead the family-owned Prime Publications, Inc., which has proudly served the Santa Clarita Valley since 1990. He also aims to expand his own business, Prime Marketing Strategies—a comprehensive marketing and promotional firm. On a personal note, Alexander and his partner, Arnold Bryant, are eagerly preparing to grow their family and hope to welcome children in the near future, building a legacy for generations to come.

Alexander's dedication to community service is a cornerstone of his life. Introduced to philanthropy by his parents, long-time supporters of local causes, he has grown from attending charity events as a child to actively organizing and leading them. With nearly two decades of marketing expertise, Alexander has played a pivotal role in amplifying the efforts of Santa Clarita’s non-profits. His work—ranging from social media campaigns to traditional marketing and event promotion—has boosted brand visibility, increased attendance, and fostered meaningful community connections.

Over the years, Alexander has taken on leadership roles in numerous organizations, helping raise funds and establish impactful events. Notably, his involvement with SCV’s Dancing With Our Stars contributed to the program raising nearly $2 million for local non-profits. In his dancing year, Alexander personally raised $50,000 for the SCV Senior Center.

In 2022, he was a part of the founding of the JCI Santa Clarita Foundation, a 501(c)(3) organization that facilitates tax-deductible donations and supports JCI Santa Clarita. His event leadership includes co-chairing Circle of Hope’s Annual Tea and Vine2Wine, JCI Santa Clarita’s SCV 40 Under Forty, WiSH Education Foundation’s Wine on the Roof and Cocktails on the Roof, and the SCV Music Festival. He has also spearheaded unique events like Circle of Hope’s Hoedown for Hope and JCI’s Top 100 in 2020, celebrating remarkable individuals in the community.

Alexander’s unwavering commitment to making a difference is a testament to his belief in the power of collaboration and compassion. Through his professional endeavors, volunteerism, and heartfelt advocacy, he continues to shape a thriving, connected community—and an enduring legacy for himself and those he loves.

Non-Profit Work...

In 2010, I personally raised $50,000 for the SCV Senior Center with my participation in SCV Dancing with Our Stars.
    In 2011, I was an executive committee member of the "Heart Chase" event for the American Heart Association.
    In 2012, I worked on the SCV DWOS event as a committee member. I also co-chaired the SCV Dancing With Our Stars event in 2014 through 2016. This event has raised over $1.7 million over 8 years for over 20 local non-profit organizations. Click here to go to the Facebook page for SCV DWOS. I am still VERY involved with SCV Dancing with Our Stars in fact I am chaired this event again in 2018 with my partner Arnold Bryant. We plan on doing it again in 2021.
    I also was on the committee of the Golf Tournament for the SCV Senior Center in 2013 and 2014.
    I was a Board Member of HandsOn Santa Clarita for about a year! While with HandsOn I was a vital part of the success of the HandsOn’s 9/11 Tribute from 2012 to 2017.
    Since 2013, I have been on the committee for WiSH Education Foundation's Wine on the Roof in May and Cocktails on the Roof in September. of course in 2013 it wasn't called Cocktails on the Roof.
    In 2014, I became an active board member on Circle of Hope Inc. Where I have been helping them with all of their events like Bowling for Hope in March, Vine 2 Wine in August and Afternoon Tea in October. I am also their Social Media Director. So follow them on Facebook by clicking here! In 2017 and 2018, I was the co-chair of Circle of Hope's Vine 2 Wine. In 2018, I was also co-chairing the Circle of Hope's Afternoon Tea with board members Maggie-Mae Gaughan and Caren Kahan. In 2019, I co-chaired a new event called the Hoedown for Hope with Caren Kahan and Rebecca DeLuca which made $17,000 for Circle of Hope. I am still an active board member in fact in 2018 I became the Vice President of Circle of Hope and in 2019 I became President.
     In 2017 I co-chaired SCV 40 Under Forty with Lindsay Schlick. SCV 40 Under Forty is an event put on by Santa Clarita Magazine and JCI Santa Clarita since 2009 that honors 40 people each year in our community that are under 40 that are doing amazing things in Santa Clarita.
In 2018 and 2019, I was on the committee for the SCV Senior Center's Touch-A-Truck.
    In 2019, I continued to be an active JCI Santa Clarita member as well as serving on their board as the Vice President of Communication and Marketing. I was also on the committee for feedSCV’s Chef Auction.
In 2019 I was also a male model for the Soroptimist International of Greater Santa Clarita Valley’s 9th Annual All That Jazz Fashion Show I have been a male model for this show in the past as well. The male models has a friendly voting competition that I helped raise over $1,000.
Also in 2019 my partner and I joined SRD Straightening Rein’s advisor board. We also played a vital role in their event called Holiday at the Ranch. Which was a huge success.
In 2020, I will continue being president of Circle of Hope, continue as a JCI Santa Clarita member serving on their board as the Vice President of Communication and Marketing. I will continue being on the advisor board for SRD Straightening Reins.
In 2020, I helped Circle of Hope make two virtual events a huge success the Vine2Wine To Go and the Twilight Tea To Go.
In 2020, I joined WiSH Education Foundation as a board member and helping them with marketing and their signature events like Wine on the Roof and Cocktails on the Roof. Due to COVID-19 these two events were cancelled in 2020.
In 2021, I joined JCI California Board as the Vice President of Marketing and Communication for a one year term.
In 2021, I helped with WiSH Education Foundation with Cars Under the Stars in July and Chaired the SCV Music Festival in September. I helped with Circle of Hope’s Vine 2 Wine event in August and the Wellness Day in September and the Annual Tea in October.
In 2022, I was the co-chair of Circle of Hope’s Annual Tea and I helped with Circle of Hope’s Vine 2 Wine.
In 2022, I was the co-chair of Wish Education Foundation’s Wine on the Roof and helped with Wish Education Foundation’s Share the Love.
In 2022, I was the 25th President of JCI Santa Clarita.
    From Feb 2023 to June 2023, I was the Vice Chairman of the WiSH Education Foundation.
In 2023, I co-chaired the Circle of Hope’s Hoedown For Hope with Alison Lindemann and Christy Grable.
    In 2023, I was also the Past Chairman of the Board.
    In 2023, I was also the Past President of JCI Santa Clarita.
    In 2024, I was JCI Santa Clarita's Vice President of Community
    In 2024, I was the Circle of Hope's Vice Chairman of the Board.
    In 2024, I co-chaired the Circle of Hope's Wellness Day in May with Cass Stauffer.
In 2024, I co-chaired the Circle of Hope’s Hoedown For Hope in June with Alison Lindemann and Christy Grable.
    In 2024, I co-chaired of Wish Education Foundation's Cocktails on the Roof in April with Amy Daniels.
    In 2024, I helped with the Wish Education Foundation’s Hart Districts Got Talent Variety Showcase in March and Wish Education Foundation’s Wine on the Roof in April.
    In 2024, I chaired Circle of Hope's Bowling for Hope in November.
    In 2024, I co-chaired JCI Santa Clarita's SCV 40 Under Forty with Brittany Barlog and Jessica Escorza
    In 2024, I helped with the marketing for JCI Santa Clarita's Santa's Helpers that helped over 1,000 kids in Santa Clarita.
    From June 2023 to present, I am the Chairman of the Board for WiSH Education Foundation.
   In 2025, I am the Treasurer for JCI Santa Clarita and I am a board member for Circle of Hope and JCI Santa Clarita Foundation.
Stay tuned for more fun stuff I will be chairing and doing in future...

Awards...

2010 - SCV DANCING WITH OUR STAR - First Place Fundraiser for the SCV Senior Center
2013 - AMERICAN HEART ASSOCIATION - Communication Champion
2013 - SCV 40 UNDER FORTY - Class of 2013
2017 - JCI SANTA CLARITA - Project of the Year - SCV 40 Under Forty
2017 - THE SIGNAL - Top 51 - Emerging Leader
2019 - S.T.R.E.A.M. GLOBAL INNOVATION - S.T.R.E.A.M. Light Award
2020 - JCI SANTA CLARITA - Project of the Year - Santa's Helpers
2020 - JCI SANTA CLARITA - Community Impact Project of the Year - Santa's Helpers
2020 - JCI SANTA CLARITA - Marketing Project of the Year - TOP 100
2020 - JCI SANTA CLARITA - SCV 40 UNDER FORTY TOP 100 Winner
2020 - JCI SANTA CLARITA - Brian Convis Memorial Award
2021 - JCI SANTA CLARITA - Project of the Year - SCV 40 Under Forty
2021 - JCI SANTA CLARITA - Marketing Project of the Year - SCV 40 Under Forty
2021 - JCI CALIFORNIA - Local Economic Development - SCV 40 Under Forty
2021 - JCI CALIFORNIA - Presidential Medallion Award
2022 - JCI SANTA CLARITA - Project of the Year - SCV 40 Under Forty
2022 - JCI SANTA CLARITA - Social Project of the Year - SCV 40 Under Forty
2022 - JCI SANTA CLARITA - Marketing Project of the Year - SCV 40 Under Forty
2022 - JCI SANTA CLARITA - Community Impact Project of the Year - Santa's Helpers
2022 - JCI SANTA CLARITA - New Project of the Year - Get Real Adulting 101
2022 - JCI CALIFORNIA - JCI Santa Clarita became Chapter of the Year under my leadership as president
2023 - Nominee for SCV Man of the Year
2023 - JCI SANTA CLARITA - New Project of the year - Veteran's Resource Fair
2023 - JCI SANTA CLARITA - Project of the Year - Santa's Helpers
2023 - JCI SANTA CLARITA - Community Impact of the Year - Santa's Helpers
2024 - Nominee for SCV Man of the Year
2024 - Valley Industry Association's Community Impact of the Year

My Goals...

My goals in life are to continue the family owned and operated business of Prime Publications, Inc., which has produced the two publications I mentioned above in the Santa Clarita Valley since 1990. I also plan on growing Prime Marketing Strategies as a connection of Prime Publications inc. I hope to have a legacy to past on to my family. And I hope to one day have children which Arnold and i are working on this year and when we have children i am excited to teach them the right from wrong and help them become amazing people in this world. I would also love to travel the world with my family.
Well I guess if you have any other question let me know and again thanks for reading!
Have an awesome day! :)